Now booking 90-day 1:1 programs · Limited spots

You don't need to become an influencer. You need a content system that brings in customers.

I help founders turn what they already know into content that attracts customers.

For founders who know they should be posting but can't stay consistent on their own. Over 90 days, I'm your accountability partner, content brainstormer, and business coach — all at once. Daily 10-20 min check-ins. Custom AI tools built for your business. A working system you own at day 90 — and ongoing support after.

Apply to work with me
Working 1:1 with a few founders at a time.
Who this is for

If you're nodding at any of these, we should talk.

You know your product is good but you struggle to explain it online without sounding like a pitch deck.

You overthink every post. A 60-second reel takes you two hours because you keep second-guessing the hook.

You post inconsistently because content takes too long and you can't tell what's actually working from what isn't.

You're tired of generic social media advice that wasn't written for someone running a real business.

You want a repeatable system — not another trend to chase, not another aesthetic to maintain.

You don't want to become a full-time influencer. You want content to be one channel that brings in customers, not your whole job.

You have the product.
You just don't know what to post.

"

I don't want to waste an hour of my time editing the perfect reel making it all fancy. I don't think people actually care about it being fancy. It just needs to be effective — and knowing what is effective yet simple is the tricky part.Chelsea, Mailbox Melodies

"

It's easy for me to be consistently posting when it's spontaneous. I love posting on stories — maybe there's a way to tweak the content so it's good enough for stories but also goes on the main page. That would be the easiest way for me to post a lot of content.Chelsea, Mailbox Melodies

Ninety days. Three phases.
A system that compounds.

The first month is about consistency. The second is about your angle. The third is about scaling with custom AI tools. Throughout, I'm your accountability buddy, content brainstormer, and business coach — all at once.

By day 90, you have a working system you own. From there, you can join the founder community for ongoing access to me, tool updates, and other founders to think alongside.

Phase 01 Days 1–30

Get consistent.

We start with who you actually sell to and how they describe their problem. Then I become your daily accountability — telling you what to post, brainstorming with you, and testing what actually works. By day 30, you're posting every day and we know which formats are landing.

  • Daily 10–20 min check-ins, in whatever format works for you
  • ICP clarity + customer language mining
  • Three repeatable formats sized for your product
  • Hooks built from real customer concerns
  • Data review every few days to course-correct
Phase 02 Days 31–60

Get strategic.

Now that you're consistent, we sharpen your angle — the one frame only you can use because you're the founder. We refine your voice, run algorithm experiments, and start building your original content library. By day 60, posting takes 10–20 minutes a day and the right people are noticing.

  • Your founder angle, locked
  • Original content library you can keep mining
  • Voice refinement (no AI slop)
  • Algorithm experimentation and data analysis
  • Lead capture pieces (DMs, email, ManyChat)
Phase 03 Days 61–90

Get scalable.

In the final stretch, I deliver your custom AI tools — handcrafted by me, just for your business — that let you scale one piece of content across every channel. I walk you through using them, terminal and all. By day 90, you have a working system that runs without me.

  • Custom AI tools, built by hand for your business
  • Multi-channel content scaling workflow
  • Terminal + Claude Code training (you can do it)
  • Lead magnet and CTA strategy
  • Full handoff so you run it without me
After 90 days Ongoing · Optional

Stay connected.

When the 90 days end, you have a working system you own. From there, you can join the founder community for ongoing access to me, tool updates as I build new ones, and other founders to bounce ideas off. Most clients stay because running content alone gets lonely.

  • Founder community with other 1:1 alumni
  • Tool updates as I improve them
  • Me on tap for business coaching, not just content
  • Monthly group calls and Q&A
  • Monthly subscription, cancel anytime

Here's what this looks like in practice.

Before

A real product. Stuck in 200 view jail.

Chelsea runs Mailbox Melodies — a monthly music subscription that mails CDs to kids 0–6. Real product. Real customer base. But her reels were stuck at 150–200 views, she couldn't tell what was working from what wasn't, and she'd basically stopped posting because it felt pointless.

What changed

30 days of consistency. One repeatable system.

  • Clarified exactly who she was talking to and what they sound like
  • Built hooks from her customers' real concerns, not trend audio
  • Posted consistently for 30+ days — first time in months
  • Created one repeatable format she could keep running
After 30 days

10 new paying customers.

+70New followers
Avg views
2.4KPeak reel

No going viral. No becoming an influencer. Just 30 days of consistent posting with a system built around her angle — and 10 strangers became paying customers. And we're not even a third of the way through her 90 days.

Why me

I'm not teaching theory from the sidelines.

Katie Koenig. 15 years in marketing and advertising. Former Product Lead at Block, HubSpot, and DraftKings.

I run two product businesses out of Scottsdale and use founder-led content as the primary acquisition channel for both.

The first is a parenting brand I started in February 2026. Five months later it had 275K+ followers across Instagram and Facebook — built using the same system I now help other founders install. No team. No paid ads. Just my angle, customer language, and three repeatable formats on a loop.

5 mo
Feb → Jun 2026
275K+
Combined followers
21M
Views in 5 months
59%
Saves + shares

The second is this one — where I help other founders build the same kind of system for their product.

Talking to you clarified it for me. — Ayo, Founder of Hangio

I'm not an influencer. I'm not a guru with a course. I'm a founder testing hooks and systems on my own business — and for 90 days, I'm in the trenches with you on yours.

That includes more than content. You get a content coach AND a business coach in one — someone to bounce strategy off, complain to about ad copy, and talk through your offers with. The goal isn't a content channel. It's a working business that uses content to grow.

How to apply

Three steps. One conversation.
Ninety days from there.

Submit a quick intake form, hop on a 30-minute fit call, and if we're a match we start your custom 90-day plan. I review every application personally.

Step 01

Apply

Submit a 5-minute intake form so I can learn about your business, your audience, and what you've tried.

Step 02

Fit call

30 min on Zoom. Best case, we're a great fit and start growing your business together. Worst case, you walk away with tangible help for your business. I want every founder to succeed — fit or not.

Step 03

Begin

Start your custom 90-day plan. Daily accountability. Real coaching. A working system at the end.

Apply to work with me
I review every application personally.
Now booking

Ready to build the system?

Tell me what you sell, who you help, and what you've been stuck on. If we're a fit, we'll get started.

Apply to work with me